In trying to keep with the ongoing marriage ceremony season, India’s homegrown e-commerce marketplace Flipkart has introduced the new version of its ‘India Ka Style Capital’ advert campaign which pitches it as the country’s go-to life style spot.
The advert, showcasing actors Alia Bhatt and Ranbir Kapoor, urges buyers to attempt out Flipkart’s endless trend and natural beauty products’ variety. Established in a university campus, the advert films are qualified at youth whose aspirations for high-top quality fashion are at any time-evolving.
The films attribute figures portrayed by Ranbir and Alia as college or university close friends, showcasing their enjoyment partnership with their quirky professor.
The marketing campaign is stay both on television and on digital media platforms for a period of 14 weeks.
It talks of upgrading not just fashion wardrobes but all else that buyers use in their every day lives from magnificence and particular treatment to dwelling furnishings and décor products.
The advertisement has been conceptualized in collaboration with McCann World group and highlights the essence of Flipkart being India’s manner cash with its broad vary of makes.
Talking about the marketing campaign, Prasanth Naidu, director, internet marketing, Flipkart, mentioned, “Flipkart has a potent knowing of consumer demands, which has helped us supply them with greatest-in-class choices about the years. Today’s customers choose to stay a modern way of life that is both obtainable and benefit-driven. With this campaign, our aim is to establish Flipkart as a benefit way of life spot that caters to many demands and appeals to a numerous demographic across the nation.”
He expects actor duo Ranbir Kapoor and Alia Bhatt to develop a exclusive link with Flipkart’s goal audience and inspire them to seem at Flipkart as a just one-quit-store for all their way of life needs.
The Flipkart Team owns a clutch of team providers this kind of as Myntra, Flipkart Wholesale, and Cleartrip. It is also a the greater part shareholder in PhonePe, 1 of the foremost Payments Applications in India.
Started out in 2007, Flipkart statements it has enabled tens of millions of people, sellers, retailers, and compact firms to be a section of India’s digital commerce revolution, with a registered purchaser base of more than 400 million. It features more than 150 million solutions across 80+ types.
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