Saturday, January 15, 2022
HomeTechnologyThese Lay's potato chips can thank NFL stadiums for their very existence

These Lay’s potato chips can thank NFL stadiums for their very existence


Appears like Frito-Lay pressed the Patriots’ mascot into assistance.


Online video screenshot by Amanda Kooser/CNET

I would like to have been in the place when a advertising expert pitched the thought of digging up grime from NFL stadiums, mixing it into fields in Texas, and increasing potatoes to make restricted-edition bags of workforce-specific Lay’s potato chips. For the reason that it is kinda brilliant.

Lay’s Golden Grounds chips go through a typical farming and chip-making course of action, with the added gimmick of being aware of the potatoes in the bag touched soil that your favored gamers probably ran across. Can you flavor the cleats and sweat? Not likely. These chips are extra about mystique than the terroir of NFL stadiums. 

Lay’s introduced the chips earlier this 7 days, expressing restricted-version bags symbolizing 29 groups will be offered for supporters by way of a Twitter sweepstakes. It involves supporters to build tweets using a collection of hashtags. Complete guidelines are available on the Lay’s Golden Grounds world-wide-web site.

But wait around, you say, there are 32 groups in the NFL, so why only 29 unique chips? Sorry, Browns, Bengals and Broncos enthusiasts: no filth-chips for you. I you should not know why, but I have arrived at out to Frito-Lay to talk to.

A making-of video goes into some aspects of the creation course of action. You may be glad to know that grime from rival groups was kept divided in the potato area. That signifies Chicago Bears Soldier Subject chips is not going to be besmirched by Eco-friendly Bay Packers Lambeau Discipline soil. 

Frito-Lay introduced on soccer legend Jerry Rice as the spokesperson for the chips. He described the San Francisco 49ers treats as tasting like “three Tremendous Bowl wins, 22,895 yards, 1,549 receptions, 208 touchdowns and 13 Professional Bowls.” 

I’m guessing the Chicago Bears chips would style like the fading refrains of The Super Bowl Shuffle and the ghosts of Mike Ditka’s hot Polish sausages. Scrumptious.





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